Essential Findings

    • Users expressed a desire for more personalized match recommendations based on shared values and interests rather than just physical attributes or basic demographics.

    • Key factors influencing user satisfaction included the relevance of matches, the depth of profile information, and the accuracy of algorithmic recommendations.

    • To enhance user engagement and build genuine connections, dating apps need a feature that addresses the issue of ghosting and encourages consistent communication.

    • Many existing apps rely heavily on swiping and basic filters, which do not fully capture users' complex preferences and relationship goals.

    • Users often feel that the current matching algorithms are too simplistic and do not account for nuanced aspects of personality and interests.

    • Personalized interest questionnaires and value-based matching were highlighted as effective ways to enhance user experience. Participants in the pilot study reported higher satisfaction with matches that aligned with their detailed preferences.

    • A feature that prevents ghosting will be effective because it directly addresses the common issue of disappearing communication, prompting users to engage more consistently. By highlighting problematic behavior, the feature encourages accountability and fosters a more respectful and communicative environment, ultimately improving user satisfaction and reducing instances of ghosting.

User Preferences

Current App Limitations

Effective Features