Case Study: Dating mobile app for true lovers.
“Meeting People Online Just Became More Fun”
My Role: Research, UX/UI Design
Design Tools: Figma, Adobe XD
Project Duration: 3 Months
Overview
Yours Truly is a dating app for singles aged 25 and older, designed to enhance user engagement and match quality by focusing on interests and preferences. Inspired by the experiences of friends and family, the app aims to provide a personalized experience that aligns with users' values and relationship goals, fostering more meaningful connections.
Quick Links
The Problem
With the increasing number of dating apps on the market, users often face difficulties finding matches that genuinely align with their interests and values. Many apps rely on superficial criteria such as profile photos or basic demographics, which may not fully capture the nuances of user compatibility. This research aimed to explore methods for enhancing user matching by incorporating deeper insights into user preferences and behaviors.
Research
I conducted a quantitative survey with 10 active users through a 10-question phone and in-person format, gathering insights from friends and family about their challenges. Conversations with participants revealed that the most commonly used apps are Bumble, BLK, Tinder, and Match.com. These will be the main focus of my ongoing research.
User Surveys and Interviews
User Satisfaction and Dating App Usage
User engagement with dating apps has been thoroughly studied, providing insights into user satisfaction and how frequently users engage with researched dating apps.
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Dating App Usage
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Satisfaction Level
Initial Statistics based on surveys
This chart, informed by user feedback and research, showcases the dating apps utilized by participants and emphasizes the key features that are most important to users when selecting a dating app.
Essential Findings
Based on research, these essential findings specify user preferences, outline effective features for dating apps, and identify the limitations users experience while using these platforms.
Recommendations
Based on the research and participant feedback, I was able to compile recommendations for the profile, algorithm, features, and alerts.
Conclusion
The research highlights the importance of moving beyond basic matching criteria to offer a more personalized and engaging dating experience. By integrating advanced algorithms, adding needed features, and enhancing profile information, dating apps can better align with users' interests and values, leading to more satisfying and meaningful connections.
The Solution
To enhance user satisfaction in dating apps, we propose a comprehensive solution with several key features:
Enhanced profile sections for detailed interests and values.
Advanced machine learning algorithms for personalized match recommendations.
Interactive features like quizzes and games to engage users.
Continuous feedback loop for user ratings and insights.
Ongoing optimization of matching algorithms to reduce ghosting.
Key benefits for overall solution:
Filter
Users will have the ability to filter by criteria such as age, height, gender, and more.
Matches
Users can swipe left to indicate disinterest and right to express interest.
Users will have the option to engage in video chat for a face-to-face interaction.
Notifications
If a user remains inactive for 3 days, the app will send a reminder message.
Alerts
The Ghost Alert feature allows users to activate this option if there’s no response from a match within 5 days. Once 5 matches have been marked, it will notify new potential matches.
Video Chat
Games
Users will have access to an icebreaker game designed to help them get to know each other better.
User Flow
To enhance the user experience for the dating app, I designed a user flow to simplify the registration, matching processes, and added features. I validated this flow through a thorough approach, starting with user research via interviews and surveys to understand target audience needs and pain points. This research guided the design decisions to align with user expectations. I then conducted usability testing with participants, gathering feedback on the flow's intuitiveness and efficiency, and used this data to address any usability issues. Finally, I incorporated user feedback and ensured the revised flow met both user needs and broader objectives.
Sketching
I created a low-fidelity sketch to develop an effective design for the dating app.
Wireframing
After conducting research, I resolved the issue and developed a solution. Following the sketching phase, I created a wireframe to provide a more definitive visual outline for the app.
Style Guide
The style guide displays the fonts, colors, and styles I employed. This color palette was selected to highlight vibrant features and help uplift users' moods.
Buttons
Color Scheme
Radio + Checkboxes
Fonts & Typography
Characters
Final High Fidelity Design
Login Sign/Sign up screen
Here, users can sign in using their email, mobile number, or preferred social media account.
During sign-up, users will be guided through four screens to create their Yours Truly profile. This process involves setting filters, providing some information about themselves to potential matches, and uploading at least one photo.
Creating A New Account
Messages
Messages will display multiple matches, ranging from the oldest to the newest. At the bottom, users will find options to explore matches, message them, or view their profiles. After 5 days of no response, a ghost option will appear in the messages. Users will also have the ability to video chat and play icebreaker games.
Explore/Match
The Explore screen enables members to scroll through potential matches. Users can press the “X” or swipe left to pass, and press the heart or swipe right to like a match. Additionally, users can view the profiles of potential matches. When both users like each other's profiles, it results in a match!
Ghost Alert
Ghost Alert is a notification that appears in the user’s messages after 5 days of no response. Users can activate this alert to flag a "Potential Ghoster," which will then close the chat. If a potential ghoster receives 5 alerts from 5 different matches, a notification will be displayed on the new matches screen for one week.
Face Share
Face Share" allows users to engage in face-to-face video chats to become better acquainted. This feature is designed for users who prefer a deeper level of communication without having to exchange phone numbers.
Ice Breaker
"Ice Breaker" is a game designed to help matches get to know each other better. It’s particularly useful for those who are shy or unsure how to initiate a conversation.
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Available on desktop and mobile.
